*Inactive*Samsung 77″ S90C OLED 4K Smart TV (2023)

With its powerful Neural Quantum Processor 4K, cutting-edge QD-OLED configuration, and built-in Dolby Atmos support, the Samsung 77-inch S90C OLED 4K Smart TV is a great centrepiece for your home entertainment setup. It also has AI Upscaling to bring your content to 4K*, as well as Adaptive Picture to optimise your visuals in different lighting conditions.** * Features over 8 million self-illuminating, QD-OLED pixels and comes with Quantum Dot technology, making it easy to precisely control lighting, provide vibrant colours, and maintain ideal brightness whenever you watch various content1 * Equipped with a Quantum HDR OLED panel, which lets HDR10+ content deliver clear and crisp visuals even in particularly dark or light scenes by optimising colour reproduction and contrast levels2 * Realistic audio output and immersive, cinematic sound via Dolby Atmos3 * Integrated with Object Tracking Sound Lite (OTS Lite), allowing for AI and the bottom speakers to precisely create an ideal 3D audio experience based on what’s on the screen4 * Incorporates Motion Rate 200, allowing for 1ms pixel response times with reduced blurring and judder when presenting fast and intense action *Picture and sound quality of upscaled content will vary depending on quality and resolution of source content. **Picture quality may vary depending on quality and resolution of source content and viewing conditions. 1Picture quality may vary depending on quality and resolution of source content and viewing conditions. 2Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions. 3Source content must be Dolby Atmos®enabled for Dolby Atmos® playback. 4The quality of sound effects may vary depending on the source content, installation and environmental characteristics (e.g. ceiling).