Immerse yourself in a truly powerful experience that’s tailored to fit your preferences, with sound and picture optimised by the advanced α7 AI Processor 4K Gen6
AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial
AI Sound Pro virtually mixes TV sound to create the effect of surround speakers, remastered for clarity and balance control.
Powerful upscaling technology helps improve the appearance of compatible low-resolution content, so everything you watch can look its best
Thousands of tiny backlights help deliver sharp, bright images with incredible detail and vibrant Quantum Dot and Nanocell colour technology
HDR10 Pro automatically adjusts brightness to improve the contrast and clarity of what you watch, frame by frame One million dynamic gradations bring you improved image quality. Enjoy enhanced shadow details and razor-sharp definition in dark scenes.
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